It's All About The Why
As Investors, we feel that business leaders would be more successful if they could get their company story out more concisely and with the pertinent information, we need, in an expedited and organized structure.
We want to invest, but our frustration with the process led us to test over 60 different pitch templates for effectiveness. We realized it was not just the template that was the culprit, but the underlying narrative by investors that makes the difference. COACHING
We then put our model to the ultimate test. We taught the business leaders our methodology and put them in front of over 100 investors each month for 4 years.
The results were astounding. The businesses raised 6 times the funding against the standard pitching models.
We agreed that this system needed to be packaged and shared with business leaders immediately. Sure, it is probably a selfish reason, but the unintended consequences have been astounding.
Building his first company in 1988, in the consumer products industry, Ken, late to the tech party, scrambled to catch up to the rocketing computer industry. He shortly found a home in one of the fasting growing integration companies, MasTech Systems Corp., followed up by starting and developing revolutionary data center equipment. After a short hiatus, he began dabbling in angel investing.
Though he had raised significant funding, both debt and equity throughout his career, being on the other side of the table, as an investor, came with a different type of responsibility.
As an investor and president of a large angel investment network, he saw over 3000 pitches by first-time and serial entrepreneurs. Most wanted coaching so they had the best chance to accelerate their capital raise. He quickly learned that most business leaders had a basic understanding of how to pitch their companies but didn't understand what the investors were interested in and how they wanted the information delivered. So he studied all the great presentations, built a system, and tested it for over 5 years. Pitch Pro.